Franco Moschino and My little black dress

The Moschino fashion house came to us because they were interested in the innovative concept of “Ma petite Robe Noire”. As great designers of dresses, Moschino offers us a vast choice. Always a little playful, a touch of fancy, such is the universe of this designer. The choice of fabrics is always of great importance revealing a search for comfort; a feminine feel and there we are looking great at daytime and in the evening.

For the 2010 winter season, Moschino dresses us in Marabout feathers and other noble materials. With our bodies wrapped up beautifully, we’ll be ready to face winter. Come and let yourself be seduced!

The Biography of Franco Moschino (stylist)

Franco Moschino is an Italian designer born in Lombardie, 27^th February 1950.

He studied Art in Milan with the aim of becoming a painter.

He worked as a freelance draughtsman to pay for his studies. Once he completed his studies, he went into fashion. He became draughtsman for Gianni Versace and remained there for 10 years.

Franco Moschino was determined to refuse the diktat of high fashion launching his own original collections that turned away from the trends of the moment. His advertising also went against the prevailing currents of the time. According to Moschino, good taste doesn’t exist. What’s more, he was taken to court by Louis Vuitton and Chanel.

Nevertheless, Moschino rapidly became an indispensable player in Italian fashion!

1977-1982: He works for Cadette, the Italian label

1983: Launch of the first “Moschino” ready to wear collection for women in Milan

1984: Second show for women at the Fiera in Milan

1985: First “Moschino” men’s collection at the Régal Palace in Milan

1986: First line of women’s jeans

1987: First perfume

1988: The “Cheap& Chic” line for Autumn/winter

1989: First boutique in Milan via Andrea

1990: Second boutique in Milan via Durini – “Cheap & Chic” collection – Moschino jeans

1991: Franco Moschino stops doing fashion shows

1992: First advertising campaign “Social conscience”

1993: Exhibition in Milan “The 10 years of Moschino” – Book “X years of Kaos” – show of historical dresses at the National Theatre of Milan

1994: Franco Moschino dies 18^th September 1994

1996: Launch of “Oh!” the Cheap & Chic perfume by Moschino – opening of the boutique in Rome

1997: Launch of “UOMO?” men’s perfume – opening of a boutique in Osaka, Japan

1998: The Moschino boutique opens in London, Conduit Street

1999: Moschino becomes member of the AEFFE group – opening of boutiques in Taïpei, Taiwan and Hong Kong

2001: New boutique in Capri, Italy

2003: 20 years of Moschino celebrated in Paris, rue de Grenelle – Opening of a boutique in Moscow

2004: Second boutique in Moscow

2005: Opening of Moschino boutique at the Taj Mahal Hotel in Bombay, India

2007: New concept of the Moschino boutique in Milan – New perfume “Funny”. Launch of Moschino glasses.

2008: Launch of the “Love” line – 2 new perfumes “Hippi Fizz” & “Glamour” – Opening of boutiques in New York, Dubaï and Ekaterinburg

2009: The online boutique “Moschino.com” is born

2010: Opening of the “Maison Moschino” hotel in Milan – a travel line “Lost & Found” – New perfume “Toujours glamour”

Retrospective Moschino at the GUM in Moscow

Tags: cocktail dress, day dress, evening dress

This entry was posted on August 6, 2010 at August 6, 2010 and is filed under Designers & Stylists. You can follow any responses to this entry through the RSS 2.0 feed.